Creating a Strong Sales Funnel for Eyewear Brands
It is important to work on creating a strong sales funnel for eyewear brands since it is such a competitive industry. A proper strategy for discou...
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Eyewear Trends for 2021 That Eyewear Brands Should Focus On
When 2021 began, a lot of people started focusing on hitting the refresh button. We all want to embrace the energy that this year brings, especiall...
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Proven Eyewear Marketing Strategies for Social Media
To prove that they stand above the competition, luxury eyewear brands have to prove how they are different and more valuable than other brands. Sin...
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How the Eyewear Industry Has Changed to Accommodate New Customers?
Millennial and Gen Z customers are more concerned with being fashion-forward when it comes to their accessories like eyewear. The new group of cust...
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5 Tips for Summers Sales for Eyewear Brands
Eyewear brands need to have a dedicated marketing and sales strategy that can revamp their summer sales. 2020 definitely wasn’t the year for summer...
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Top Sunglasses to Protect Your Eyes This Summer
Sure, a trendy pair of sunglasses can look really cool, but eyewear brands should focus on ensuring that they are providing the top sunglasses for ...
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Eredità Eyewear launches new brand: TUMI Eyewear
Eredità Eyewear is proud to launch a new exclusive brand to the Canadian market: TUMI Eyewear! TUMI is a leading international travel, lifestyle &...
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Why is Supply Chain Flexibility Important in the Eyewear Industry?
Imagine you are holding a chain that has multiple ends. Suddenly you feel the chain being pulled at from multiple directions. The pressure continue...
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Eyewear Service Marketing Tips | Managing Optical Marketing
When you are dealing with a competitive niche like eye care services, it is vital that you create a top-notch marketing strategy to stand above the...
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Lucky Brand featured in New Netflix Film Thunder Force
Academy Award winner Octavia Spencer was seen wearing Lucky Brand D116 in Beige in the Netflix Superhero comedy film, Thunder Force.
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Gap Inks Eyewear License With De Rigo
Gap Inc. has signed its first licensing agreement for the design, production and distribution of optical frames and sunglasses with Italian manufac...
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