About the Brand
Driver Eyewear was born out of a passion for both sports and fashion by breaking boundaries in traditional eyewear.
With a shared love for active lifestyles and a desire to bring style and performance together, Driver Eyewear set out to redefine the concept of premium fashion sport eyewear.
From its humble beginnings, the brand embarked on a journey to create eyewear that not only enhances active performance but also exudes elegance and sophistication. With a relentless pursuit of excellence, Driver Eyewear aims to evolve into a globally recognized premium eyewear brand, catering to discerning customers who demand both function and fashion on life’s journey.
Driven by innovation and a commitment to quality, Driver Eyewear has continually pushed the boundaries of design and technology. Building on legacy and celebrating individuality, it has become synonymous with the perfect blend of style, comfort, and durability in the world of active lifestyle eyewear.
Mission of Driver Eyewear
Driver Eyewear's mission is to empower active individuals with eyewear that transcends mere utility, elevating life’s experiences to new heights of performance and style. We believe that life's most exhilarating moments should be seen through the lens of unparalleled craftsmanship and design, looking toward the future.
Our mission is threefold:
Elevating Performance: We are dedicated to crafting eyewear that not only safeguards your eyes but also enhances your active lifestyle capabilities. Our cutting-edge technology ensures clarity, durability, and precision, allowing you to push your limits.
Defining Elegance: We understand that an active lifestyle doesn't mean compromising on style. Driver Eyewear embodies a fusion of fashion and function, allowing you to look your best, no matter the occasion.
Global Aspiration: We aspire to be more than just a brand; we aim to be an integral part of your journey, wherever you are in the world. Our global perspective ensures that every aspiring individual can experience the essence of Driver Eyewear.
At Driver Eyewear, we're more than a brand; we're a lifestyle choice. Our commitment to providing premium fashion customers with eyewear that seamlessly blends fashion and function is at the heart of our mission. Whether you're on the track, on the slopes, or simply out and about, we're with you every step of the way, enhancing your vision of the world.
Driver Eyewear – Where Function Meets Fashion, and Aspiration Knows No Bounds. See More.
Celebrating Legacy, Embracing Opportunity
Eredità Eyewear Group is about celebrating legacy and embracing the opportunity to write your own story. To approach each day in a way that pays tribute to the experience, values and guiding lessons that you inherit, but looking forward with passion.
We are proud of the inheritance of qualities like kindness, support, authenticity, humility, passion, quality and honesty.
Celebrating Legacy, Embracing Opportunity
Eredità Eyewear Group is about celebrating legacy and embracing the opportunity to write your own story. To approach each day in a way that pays tribute to the experience, values and guiding lessons that you inherit, but looking forward with passion.
We are proud of the inheritance of qualities like kindness, support, authenticity, humility, passion, quality and honesty.
Always Looking Into The Future
Eredità is the guardian of legacy that embodies these values, that in turn, guide the way we look to the future. Legacy influences our identity and guides us as we go to market, support our partners and develop a better value proposition.
We are third generation entrepreneurs in the eyewear business, starting with a family-owned optometric practice. Our grandfather was an optometrist, our father an optician. Later our father continued his professional life in sales, pioneering the Canadian eyewear market and blazing a trail for us to follow.
Always Looking Into The Future
Eredità is the guardian of legacy that embodies these values, that in turn, guide the way we look to the future. Legacy influences our identity and guides us as we go to market, support our partners and develop a better value proposition.
We are third generation entrepreneurs in the eyewear business, starting with a family-owned optometric practice. Our grandfather was an optometrist, our father an optician. Later our father continued his professional life in sales, pioneering the Canadian eyewear market and blazing a trail for us to follow.